BBQ Rub | Pork Butt Rub

Tired of BBQ rubs that promise big flavor but deliver nothing but disappointment? Our signature North Carolina BBQ Rub brings what others can't—a perfect harmony of brown sugar and organic coffee balanced with smoked paprika, cumin, and a hint of cinnamon that caramelizes into the irresistible bark Carolina pit masters are famous for. This versatile blend transforms ordinary cuts into smokehouse-worthy masterpieces inspired by generations of Carolina BBQ tradition. Handcrafted in small batches, our all-natural, gluten-free seasoning is your secret ally for creating unforgettable gatherings that'll have friends and family choosing your backyard over their favorite BBQ joint every time.