The best memories of my 28 years learning BBQ aren't about perfect briskets or competition wins—they're about the people gathered around the table. I started learning BBQ when I was in the Air Force by focusing on one protein at a time, and that patient approach became the foundation for everything Anna (my high school sweetheart) and I built together. Six years ago, we started Its All Good Seasoning with our 2 children because we believe the best moments in life happen when families share great food together. Every week at farmers markets, we meet customers who want exactly that—to be the hero who brings their family together around legendary BBQ.

But week after week, we heard the same struggle: "How do you cook brisket or pork shoulder? What rub should I use?  What's your process?" These weren't people looking for shortcuts—they were dads, husbands, and sons who wanted to create memories but felt overwhelmed. That's when we decided to create the LVL UP BBQ Box. It's 28 years of experience, packaged the way I learned it: one protein at a time, with everything you need to succeed. Because your family deserves legendary BBQ, and you deserve to be the one who makes it.